Five Guys has attempted to justify to its customers why it charges so much for their iconic burger and fries meals.
While I definitely love a Five Guys, boy, I sure don’t love those prices.
Normally you have to take a bit of a hit when you boot up Uber Eats and order a takeaway, but with Five Guys it can sometimes be hard to justify.
Customers have been taking to social media to share their unfortunate experiences with the burger joint.
Not that the food was bad, but that their bill at the end left a bitter taste in their mouth.
Some have said the chain’s prices are simply getting ‘out of control’ even if you factor in the cost-of-living crisis.
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When compared to other fast-food chain menus, the choice seems pretty limited with only two main choices; a burger or a cheeseburger. Pretty simple.
However, the menu is tailored to supply a myriad of ways to create your burger with toppings, sauces and extras, which are free and unlimited.
From classic choices like ketchup and pickles to more off-beat options like jalapeño peppers and hot sauce – you get to pimp up your patty with whatever toppings you fancy, which is then covered by the price of the burger.
Want ketchup, mayo, hot sauce, relish and BBQ sauce? Weird, but go for it.
Five Guys is about making your order exactly how you want it, without messing with the formula and recipe, according to the brand.
What you taste on your local high street will be the same in Hong Kong and Dubai, as well as the restaurant’s home in the US.
“People come to Five Guys for a simple, great American burger. And that’s what they will get here,” Iain Ross-Mackenzie, director of operations-APAC at Five Guys International told TRP.
When asked, Iain noted that Five Guys will not be ‘localising’ their flavors unlike other burger chains that introduce specialty flavours; think the McSpicy Paneer in an Indian McDonald’s or bamboo shoots and lotus root with your Chinese KFC chicken.
But why do Five Guys charge so much for its relatively small menu?
“Nothing in store is frozen. We only ever use fresh ingredients,” Iain explained.
“Five Guys is your regular burger joint, where you know the people and the food and we know you and your preferences,” Iain said.